In 2015, I was approached by Seven Spice to design its brand identity and packaging for their Chili Oil, a spicy and flavourful garlic chili oil, unlike anything available for sale in North America, unmatched in its ability to complement a countless variety of dishes, snacks and cuisines. My role was to develop the brand positioning, identity, introductory packaging designs and collatereral including business cards, pop-up displays and reusable hand bags.